CBS Interactive
. . . . . .
– create advertising and marketing materials for CBS.com and the CBS All Access Streaming Service (App)
– lead the design of International launch internationally (ie. Canada)
– Drive tune-in and promote live streaming of each show premiere in day-of “micro-events”
– generate sign-ups and retain customers for the CBS All Access subscription service
– drive viewers to the CBS App and CBS.com
– deliver ads to run on CBS.com and the CBS App, as well as other partner websites (including CNET.com, CBSNEWS.com, CBSSPORTS.com, TV.com, TVGUIDE.com and CHOWHOUND.com)